Following are the brands in which we deal:
- BLC Sportswear
Future of BELCO
In our vast industrial experience of more than six decades, we faced many ups and downs, but our sheer determination has led us to a great market position. For the coming future, we aim to focus on the following factors:
- To provide our customers with top quality products like Boxing Head Guard, Gaelic And Hurling Ball, Water Bottle And Carriers, Belco Double Layer Polyester Promotional Balls, Bag And Set of Kit, etc.
- To uphold the most nominal pricing in our offerings
- To follow moral based approaches while serving the customers
- To focus on establishing long-term business relations with all the clients
1925, A Legend Was Born
In the Sialkot area of Punjab (now Pakistan), Mr. Bihari Lal was born. At a young age, he did many jobs to develop his skills and ended up repairing shoes, a rare task done by a few skilled personnel.
1947, Driven By Core Values
During the horrific days of partition, Mr. Bihari Lal had moved to India, where plenty of opportunities were waiting. Holding his principles alive, Mr. Bihari Lal continued to repair shoes until he got exposed to a local sports production plant. His ability to adapt to new skills, inspired him to pursue hand crafting of footballs. He worked day & night and soon perfected the craft.
1952, When It All Began
Mr. Bihari Lal manufactured footballs for many years after which, he along with his four co-workers, started a self-owned business of producing & delivering footballs.
1957, Founded The Company
As the market was full of opportunities, he was able to showcase his talent & potentials and that is when Bihari Lal & Co. was formally incepted.
1960, An Inspiring Expansion
After touching over 50 footballs manufacturing figure per day, Bihari Lal & Co., made a leap forward and increased the production area by three times.
1972, Young Minds Get On Board
Driven by the ingenuity of his father, Mr. Jeet Raj joined the company and introduced new & innovative ideas to progress the business.
1978, A Big Leap Ahead With Leather Tanning
This year was important for the leather industry because of the emergence of high quality leather products like Artificial leather, PU and synthetic leather. The ambitious team of Bihari Lal & Co., took this opportunity and implemented leather tanning. The immensely popular cricket ball & other such products were manufactured & exported at a high rate.
1985, Associations Overseas
Our leather tanned goods reached an overwhelming demand in UK and Germany. In order to fulfill the needs, Bihari Lal & Co., opened a dedicated facility.
2004, More Power To Leadership
Mr. Naresh Kumar and Mr. Mukesh Kumar, two more knowledgeable leaders joined our journey. After which our company started to export to Poland, Hungary and South Africa.
Because of our long years of manufacturing & exporting high-quality products, we were rewarded with the coveted Export Excellence Award.
2006, Belco Came Into Being
Our own brand which was labelled sports goods reached the shelves of the market & gained a significant share from the then existing brands.
In this year, Mr. Chander joined our company.
Belco has been listed as one of the top sports brands in India. Through a retail outlet in conjunction with the brand, Puma and a much awaited marketing campaign with Amazon, our company strives to provide top quality sports apparels across numerous games & geographies.
Mr. Naresh Kumar supervises customer relations & internal administration affairs in the company and on the other hand, Mr. Mukesh Kumar assists the Export & marketing divisions.